American Express x Vivid Sydney Campaign

For the fourth year of the partnership between American Express and Vivid Sydney, I created the visual identity for the 2019 campaign. Completed as part of my role at Ogilvy, the work spanned a campaign website, eDMs, digital banners and social executions. To give the campaign a distinctive look, I brought the American Express flourish into the imagery and digital assets, and the flourish became the signature element of the campaign.